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1987 Horatio Alger Award Winner

Wally Amos

Messenger of Inspiration

"You can make your life whatever you want it to be."

Born in Tallahassee, Florida, Wally Amos lived a childhood that was not always stable and trouble free, but he had an innate spirit and gift to view the world with optimism. The most loving person in his life was Della Bryant, his aunt in New York City. At the age of 12, Amos moved to New York to live with her. He shined shoes and delivered newspapers to help with finances. His aunt assumed a parental role and was the first person to bake him chocolate chip cookies.

After a four-year stint in the Air Force, Amos began his early professional career in the stock room at Saks Fifth Avenue. Later, he worked in the mailroom at the William Morris Talent Agency. He rose from mailroom clerk to agent in one year and was the agency's first African-American agent. Amos was the first to book many of the top performers of that era, including The Supremes, Simon & Garfunkel, and Marvin Gaye.

Amos formed his own theatrical management agency in Hollywood, but it was a struggle from the start. Eventually, he took control of his life and began to earn a living doing something he had always enjoyed-baking chocolate chip cookies. He opened his first store in 1975 on Sunset Boulevard. It was an instant success. Today, Famous Amos is owned by Kellogg.

In 1979, Wally Amos dedicated his efforts to Literacy Volunteers of America, serving as their national spokesperson until 2002. As a literacy advocate, Amos used his well-known name to support educational causes and served on several boards that promote literacy. In 2005, Amos and his wife, Christine, founded the Chip & Cookie Read Aloud Foundation, a publicly supported organization that promotes reading aloud to children.

An inspirational speaker, Amos is the author of eight books: The Famous Amos Story: The Face that Launched a Thousand Chips; The Power in You: Ten Secret Ingredients to Inner Strength; The Man with No Name: Turn Lemons into Lemonade; Watermelon Magic: Seeds of Wisdom, Slices of Life; The Cookie Never Crumbles: Inspirational Recipes for Every Day Living; Be Positive, Be Positive!: Insights into How to Live a Joy-filled and Inspiring Life; The Power in Self-Esteem: How to Discover and Fulfill Your Life Dreams; and Live an Inspiring Life: Ten Secret Ingredients for Inner Strength.

Wally Amos is now working with his wife, who created Chip & Cookie, two dolls fashioned in the image of boy and girl chocolate chip cookies. Once again, Amos is in the kitchen baking cookies in the Chip & Cookie retail store located on Oahu in Hawaii.

A firm believer in the benefits of a positive attitude, Amos says, 'When people fill their lives with love, positive energy, faith, giving, and enthusiasm, they will be a success.'