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1957 Horatio Alger Award Winner

Charles C. Bales*

Founder
C.C. Bales Agency

"Diligence and hard work are the keys to success."

Charles C. Bales was born and raised in the mountain community of Pennington Gap, Virginia. When he was 12, he began working for the local general store after school. When he was older, he drove a horse and wagon to deliver supplies to backwoods families. His first venture into insurance came when he was only 16. In those days there was no minimum age requirement for securing a license, and he saved his commissions to pay his tuition to the University of Virginia. During the Depression, he sold light bulbs door to door for the Jewel Incandescent Lamp Company. In 1948, he started the C. C. Bales Agency in Atlanta. Within the first eight months he sold more than $2 million worth of life insurance. Bales was president of the American Life Underwriters Association and was appointed to the National Council of President Eisenhower's National Planning Association.

* Deceased