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1957 Horatio Alger Award Winner

Joyce C. Hall*

Hallmark Cards, Inc.

"Look for quality in all you do."

Joyce Hall's first experience in the business world came at the age of nine in his hometown of Norfolk, Nebraska, selling perfume door to door. He helped in his brother's bookstore, and by the time he was 14, he was distributing postcards over a large Midwest territory. Having heard of the "Kansas City spirit" and the progressive attitude it represented, Hall selected Kansas City as the place where he would make his career. In 1910, at age 19, he moved there and launched a mail-order postcard business, which he did while attending business college. His company developed into the largest greeting card firm in the world, Hallmark. The company adopted its famous slogan, "When you care to send the very best," in 1944. Hallmark grew through its network of specialty retail stores and as the sponsor of the Hallmark Hall of Fame television series. Today, Hallmark's share of the greeting card market is greater than 50 percent.

* Deceased