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1956 Horatio Alger Award Winner

John M. Joyce*

"Seven-up" Bottling Company

"Believe in yourself and your God-given talents."

John Joyce left elementary school before completing the eighth grade so that he could help support his family. He worked as a messenger boy for the Pennsylvania Railroad, was a grocery salesman in Kansas City, and later became manager of a chain store company. He wanted his own business, however, and drew on his savings and borrowed money so that he could pioneer a new beverage called "Seven-Up." He became a traveling salesman, spreading the word of this new beverage until it became a household word. He was co-founder of the Seven-Up Bottling Company of Chicago. A highly religious man, Joyce received the highest honors the Pope can bestow, Knight of Malta.

* Deceased