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1968 Horatio Alger Award Winner

Charles W. Lubin*

Founder and Chairman
Kitchens of Sara Lee

"All it takes is one good idea and the belief that you can make it happen."

Charles Lubin started as a baker's apprentice at age 14 in Decatur, Illinois, and worked for 16 years for other baking firms in Chicago. In 1935, he and his brother-in-law pooled their resources of $700, borrowed an additional $800, and bought three retail bakeries. He began experimenting with specialty baked products for mass-marketing in the early 1940s. In 1950, he organized Kitchens of Sara Lee, named for his daughter. In 1956, Sara Lee was acquired by Consolidated Foods Corporation, and Charles Lubin continued on as the CEO. Today, Sara Lee goods are baked and sold in aluminum foil pans, an innovation that Lubin developed. He also created the idea of freezing completely baked products immediately after taking them out of the oven to guarantee freshness. Today, Sara Lee products are distributed in more than 70 countries.

* Deceased