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1947 Horatio Alger Award Winner

Walter S. Mack*

Pepsi-Cola Company

"Be creative in your efforts and give back to the community that supports you."

Walter Mack, a native New Yorker, attended the New York City public grammar schools. After serving as a Navy ensign in World War I, he entered business. He rose from salesman to president of Phoenix Securities Corp., a holding company for other businesses that he helped to build. He later became president of C&C Super Corporation and Pepsi-Cola, which he built into the world's second largest soft drink company. He created the first singing commercial, launched the world's largest skywriting campaign, and introduced many new forms of advertising and merchandising programs. During World War II, Mack donated recreational centers in three cities to the armed forces personnel. He headed many community service drives.

* Deceased